Privacy Policy

This Privacy Policy relates to our use of any personal information you provide to us through the BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL website.
GRACE GROUP OF HOTELS LTD T/A SERAPHINE HOTEL is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy Policy as the “data protection laws”).


PERSONAL INFORMATION
When you sign up to receive newsletters and information from BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL we may ask for personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number. Different web pages may ask for different personal information. The personal information that you provide to us direct or via our travel partners, will be used for the purposes outlined at the time of collection or registration.
The information provided when making a booking or enquiry may be processed by the Company, and/or the Hotel for the purposes it has notified to the Data Protection Registrar. By confirming the booking, you consent to this processing of the information.
We will keep all your personal information confidential and will only use this information in compliance with the data protection laws. We will only use your information within BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL. Where we work with third parties to process your information, these third parties comply strictly with our instructions and will not use your personal information for their own business purposes.
The website may contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.


USE OF COOKIES ON THE WEBSITE
A “cookie” is a small text file that is placed on a user’s computer hard drive by a website. There are several types of cookie and the most common are often referred to as ‘session’ cookies. These are used to keep track of information needed by a user as they travel from page to page within a website, such as when you use the online reservation process. These cookies have a short lifetime and expire once you close your internet browser.
BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL uses ‘session’ cookies to tell whether a website user has logged in, where to find details that can be used to pre-fill parts of on-line forms and to personalise your visit to the website. They are also used to track anonymously which areas of the site are popular and which are not used, this allows us to target carefully our website resources and improve the customer experience.
We do not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide to us in your dealings with BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL. Cookies do not corrupt or damage your computer, programs, or computer files.
You may set your browser to block cookies, although doing so will adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.


CONTACTING BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL ABOUT THIS PRIVACY POLICY
If you have any questions or comments about this Privacy Policy or wish to enquire about your personal information maintained by BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL, please contact our sales department in writing to the address or email address shown below. If at any time you wish to update or amend your personal data, or if you want BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL to stop sending direct online communications to you, you may also contact us on the details shown below:


Sales Manager
BEST WESTERN PLUS SERAPHINE HAMMERSMITH HOTEL 
92-94, KING STREET
HAMMERSMITH
London
W6 0QW
Email: sales@seraphinehotel.co.uk.


Whilst we would be pleased to provide information about your personal data there may be a small administration charge for this service. Any appropriate charges will be advised at the time of a request.